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The Visit Moray Speyside corporate logo in green and greyVisit Moray Speyside (VMS) is the Tourism Business Improvement District (BID) for the Moray & Speyside area of Scotland.

The Visit Moray Speyside Tourism BID came into being on 1st April 2020 as a result of a legally binding ballot of tourism businesses which took place in late December 2019 and early January 2020. The Moray Speyside Tourism Business Improvement District is just the second operational Tourism BID in Scotland, the other Tourism BID is nearby in Inverness where Visit Inverness Loch Ness BID is now into its second five-year term.

You can find out more about Business Improvement Districts HERE


The Project

The Tourism BID project began with and initial an online survey of tourism businesses. The survey was followed by a series of focus-groups facilitated by respected research agency STR Global. The outputs from the initial survey and focus groups formed the basis of a more detailed survey. This survey was sent to the businesses to be included in the ballot. The survey responses helped to refine and inform the final Business Plan.

The Tourism BID project development was overseen by Scotland’s Improvement Districts and was subject to approval by Moray Council and the Scottish Government.

The following link will take you to the Moray Council meeting where the Tourism BID proposals were approved by Moray Council’s Policy & Resources Committee on 29th October 2019. The link includes all of the documentation which was required by Moray Council and the Scottish Government.

Visit Moray Speyside work on behalf of almost 400 levy paying tourism businesses from self-catering properties to distilleries and visitor attractions.


The Business Plan

Visit Moray Speyside’s work is focused on the delivery of a comprehensive Business Plan which covers three main areas of activity.

  • Marketing – Destination marketing for Moray Speyside. Attracting consumers and engaging with the international travel trade to position Moray as a world-class destination.
  • Business Support – Supporting tourism businesses in the region with training, opportunities, digital skills and more.
  • Visitor Experience – Improving the experience for visitors from inspiration to arrival and beyond.

Visit Moray Speyside works in partnership with a wide range of stakeholders, tourism organisations, community groups and commercial businesses to drive forward tourism development in Moray Speyside. Find out about our partners here.


Find out more about Visit Moray Speyside Tourism BID by visiting the dedicated Tourism BID section of our website – HERE

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