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Visit Moray Speyside are delighted to launch a new Travel Trade Development initiative for Moray Speyside tourism businesses.

The programme is aimed at growing the number and variety of tourism businesses working with the travel trade and intermediary market (i.e. tour operators, wholesalers, travel agents and online retailers). 

The programme will be led by Karen Jacques and Liz Young, two experienced tourism professionals.

Over the course of several months, Karen and Liz will work with businesses of all shapes and sizes – identifying key opportunities, markets and partners and supporting you to build travel trade friendly products to sell into this valuable market.                   


INTRODUCTORY WORKSHOP Grow your business via the travel trade.

An introductory workshop covering the basics of the travel trade and why it is such an important potential market for Moray Speyside’s tourism businesses.

Watch the recording of the Online Session

Download Session Content below:


NEXT STEPS WORKSHOP – Grow your business via the travel trade.

The next stage of the travel trade journey will focus on product development and being trade ready.

Following the initial workshop in October, on February 8th our travel trade specialists Liz Young and Karen Jacques will explore product development to a greater extent with input and insights from 2 major operators Rabbies and Expedia.

Watch the recording of the Online Session

Download Session Content below:


About the Programme

Visit Moray Speyside’s Travel Trade Development programme is part of our work to support the restoration and rebuilding of Moray Speyside’s tourism industry.

The travel trade has proved a significant contributor to regional tourism growth over the past decade, and as the industry adapts to the post-COVID reality, we believe there is considerable potential for Moray’s tourism businesses to maximise opportunity via the valuable B2B and intermediary market.

What will the programme cover?
  • What is the travel trade
  • Why work with the travel trade
  • Understanding commissions & contracting
  • Developing trade-friendly product
  • Market immersion and familiarisation
  • Product & Communications toolkits
  • + More
Who is the programme for?

The Travel Trade Development programme is suitable for tourism businesses of all types, who wish to grow their business through working with the travel trade, including but not limited to:

  • Serviced Accommodation (Hotels, B&B’s, Guest Houses)
  • Non-Serviced Accommodation (particularly Self-Catering operators with multiple properties or units)
  • Exclusive Use Accommodation + Sporting / Mixed Estates
  • Transport Providers & Tour Guides
  • Retail
  • Food & Drink
  • Visitor Attractions & Distilleries
  • Heritage & Culture Attractions
  • Activity Providers
  • Golf Courses
What will the programme cost me?

The programme is open to all tourism businesses within Moray Speyside and there is no cost to attend the workshops or take part in the ongoing programme.

The programme is delivered via funding from Highlands and Islands Enterprise.


About the Consultants

Karen Jacques and Liz Young
Liz Young (L) and Karen Jacques (R)

LIZ YOUNG has worked in inbound tourism for many years, and since 2009 as a freelance marketing consultant working on in depth projects with clients including National Trust for Scotland, National Museums Scotland, Festivals Edinburgh and Scotland’s Heritage Partnership.

Liz has extensive experience in both public and private sectors, working on UK and international markets and managing both consumer destination communications and business & product development for the travel trade.

KAREN JACQUES has worked in the travel, tourism and hospitality sector for many years. Since setting up her own consultancy business in 2012, Karen has worked with private and public sector organisations helping them develop their business from domestic and international markets.

Karen’s work has included hotels such as Crerar and Glen Clova, venues such as Manderston House & Gilmerton House, events, regional marketing organisations including Marketing Edinburgh and Dundee and Angus Convention Bureau.

Karen is also the Business Development Manager for Scotland for Ukinbound and is on the board of Women in Tourism and advisory board for Springboard.