A Moray Local, Ian is the Marketing Director for Gordon & MacPhail. He is responsible for developing and implementing the long-term brand marketing strategy for Benromach Single Malt, Red Door Gin and Gordon & MacPhail Single Malt Whiskies. Ian oversees media relations, internal communications, government affairs, community relations and developing and managing coherent communications and PR strategies across all platforms and audiences.
Before joining Gordon & MacPhail he held various marketing and PR roles including a 4 year stint with VisitScotland.
Ian has served as a director of the Malt Whisky Trail for 4 years and has also been a director of the Speyside Golf Experience for 6 years. During this time he took a lead role in the appointing of Chairpersons for these organisations, developing the governance structures, implementing financial metrics, business planning and directing the marketing strategies. As well as this, he was also part of the team that developed the business plan and bid document that secured the rights to host the European Pipe Band Championships in Forres.
Outside of work, Ian’s interests include spending time with his wife and two kids, walking their dog, keeping fit and reading. A keen sportsman, Ian has played basketball to a high level, been captain of his school, university, and club sides. Over the years he has coached basketball (and other sports) to children and adults from beginner to international both in Scotland and overseas.
Ian is motivated to be part of a team to inspire visitors, both from the UK and internationally, to experience this wonderful part of the world; and in doing so contribute to the economic and social prosperity of the region.