Join tourism businesses and stakeholders from Moray Speyside and beyond at the 2019 Moray Speyside Tourism Annual Conference. A keystone event and the largest tourism event in the region, the Moray Speyside Tourism conference is an opportunity to celebrate yet another year of success for Moray’s tourism industry.
Delegates will hear from some of the industry’s best and brightest speakers and have the opportunity to network with industry colleagues.
This year’s event, held at Elgin Town Hall on the 8th November will be the largest ever conference and will include a special ‘expo’ section showcasing support and services for the tourism industry, in addition to great speakers and compelling content.
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Harper Macleod incorporating Wink & Mackenzie
Proud Sponsor of the Moray Speyside Tourism Annual Conference
- Catering Partner – Cobbs Bakery
- Event Partner – Expedia Group
- Event Partner – Stagecoach
- Event Partner – Inverness Airport
- Supported by VisitScotland
Visit Scotland Chairman, Lord John Thurso
2019 is a golden year for VisitScotland, as the national tourism organisation turned 50 in July.
Since the Scottish Tourist Board was established in 1969, tourism has gone from a value of an estimated £100 million (£1.6 billion in today’s money) to now being worth £11 billion to the Scottish economy.
VisitScotland Chairman Lord John Thurso will reflect on the past 50 years and consider the future of Scottish tourism, as well as the opportunities and challenges for regions like Moray Speyside.
Keynote Speaker – Gary Ennis, Managing Director of NSDesign Ltd
Gary Ennis is a qualified trainer, with over 20 years’ experience in the field of Digital Marketing. He is the founder of NSDesign – an award-winning digital training consultancy, working with organisations across Scotland to improve their digital skills and capabilities.
Gary’s fast and furious seminar aims to highlight where social media can go wrong in business, showing real world examples, the devastating outcomes, and discussing ways to mitigate the risks of it happening to you. From defamation and getting sued on Twitter, to Trip Advisor nightmares from angry customers. From inappropriate images on Facebook, to password hacks and data theft. This is a presentation you will not want to miss – your reputation depends on it!
After 25 years in financial services, Willie went into marketing of Loch Ness and into business operating the Drumnadrochit Hotel. In 1994 Willie established Loch Ness Marketing – a service company to film, TV and media.
Willie went on to be the Director of Highland Feast Food and Drink Festival, Director of Highlands and Islands Tourism Awards, on the Boards of UHI – Inverness College and the Archie Foundation. Willie is a member of Scotland Food and Drink, Inverness Chamber of Commerce, ASVA and VILN. In 2005 Willie was voted Highland Ambassador of the Year for services to Tourism and in 2016 was voted Highlands and Islands Food and Drink Ambassador. In 2019 Willie received the highest accolade in Scottish Tourism for Visit Scotland – The Silver Thistle Award.
Willie is known as “Mr Loch Ness” by the media for his frequent TV and Radio appearances talking about a certain…elusive… lady.
Karen Christie, Scottish Tourism Alliance
Tourism Scotland – Our Vision for The Future ‘Beyond 2020’.
Karen Christie joined the Scottish Tourism Alliance in 2018 as the National Tourism Strategy Project Manager, leading and co-ordinating the delivery of Tourism Scotland 2020.
Now, as 2020 fast approaches, Karen is focused on facilitating the development of the next Tourism Strategy – Beyond 2020 working in close collaboration with key stakeholders across the sector.
In this session the DRAFT future tourism strategy for Scotland will be shared, including an ambitious new Vision and Mission for the future as well as the key priorities which will shape how we are going to achieve our goal.
Your initial thoughts on the DRAFT are welcomed and information on how you can feedback your comments will be given at the end of the session.
Phil Prentice, Chief Officer, Scotland’s Towns Partnership
“With 25 years economic development experience across the public and private sectors, my role as Chief Officer of Scotland’s Towns Partnership is to drive sustainable change through collaboration and partnership. Towns are clearly back on the political agenda and our work in helping to deliver the Town Centre Action Plan has delivered a step change in thinking and tangible progress.
Scotland’s Towns and smaller settlements account for 70% of our population base and aside from their significant economic contribution in terms of commerce and employment, they provide a living record of our history and heritage, they provide places where communities can meet, socialise and celebrate culture, and are hubs where people can live, access services, leisure, entertainment and transport.
Despite the numerous factors and pressures impacting on our towns I believe that empowered communities can be energised to ensure that Scotland’s towns remain vibrant and continue to play a vital role in our nation’s future.”
Spey – How to get your business into the media for the right reasons (and what to do when it goes wrong)
It has never been easier to get good publicity but, due to Trip Advisor and social media, tourism businesses have never been under greater scrutiny. Positive articles about your business in the media drive more visitors to your door and act as an independent endorsement of your company but when things go wrong you need to act fast. In this workshop we will take you through the basics of the modern media environment and how to use it to your advantage, and how to limit the damage when you encounter problems.
SPEY was set up by Jennifer Robertson in 2016. We are a locally based communications agency with global clients. In just over two years SPEY has won Small Consultancy of the Year at the Public Relations and Communications Association (PRCA) Awards 2019, New Consultancy of the Year at the PRCA Awards 2018, New Agency of the Year at the PR Moments 2018 Awards and Best Rural Business at the Women’s Enterprise Scotland Awards 2018. From our rural HQ in Aberlour we are committed to retaining and attracting the brightest and best talent to deliver award-winning work for our clients supported by our satellite office in Leith.
Kim Grant – How to create great visual content using only your mobile phone!
Kim Grant is a Scottish content creator, influencer and landscape photographer who loves nothing more than showing off the best that Scotland has to offer. Born and brought up in Moray, Kim is passionate about the area and spends a lot of time promoting its beauty online.
Whether you own a B&B, restaurant or tour company you need online your online content to be visible and bring convert likes into business. Not every post you create will see results, but there are some key steps to follow when creating images or videos for your social channels, in order to increase your chances of success.
Join Kim for a workshop with a difference where you will learn how to create engaging images and videos for your social channels without the need to use fancy cameras or equipment!
Faramagan – Working with Influencers and Welcoming other cultures
After 6 years of long distance, Darren and Lauren quit their day jobs to live the daydream. Now they catch flights with each other instead of to see each other, documenting their tales and fails through their blog Faramagan.
Your business may be queued out the door with regulars or have enough Facebook fans to rival Lewis Capaldi but how do you attract tourists? How are customers from around the world going to know your business exists and more importantly, recommend it to others? How can you ensure customers from different cultures and walks of life will be catered for, welcomed and want to return? After visiting 30+ countries around the world we’ve learned a trick or two about customer service and marketing that works. Best of all, we’re going to share those secrets with you through our refreshing and interactive break out session.
Gary Ennis – “Social Now to Social Wow!” delivering first class service through social media
A fun, and engaging workshop discussing what “great social service” looks like. We will look at examples from a variety of companies and ask if we really deliver quality customer service, or do we focus on the numbers. Do we look for opportunities to wow customers or do we just react to complaints?
The conference offers Moray’s tourism businesses and stakeholders the opportunity to get together, share insights and hear about new developments – all aimed at equipping our tourism businesses with the tools and techniques they need to be ready for the future and the ever-changing tourism landscape.